Comparison and Contrast (Point by Point) exactly four points Essay

Comparison and Contrast (Point by Point) exactly four points - Essay Example This paper will discuss how men and women shop for essentials, how they treat shopping as relaxation or socialization and what they consider important when buying things. Women have been dubbed as extravagant because of their role in the household. As the gender which was predominantly thought of as housekeepers and child caregivers, women went to the grocery store more often than men. They would think about everybody’s needs and they buy everything that the whole household needs (Brennan). This spares the men from going to the market or the mall. When men need to buy their own essentials, they would seldom think about the other members of the family so that they are often focused on one department when they go shopping, making them stay for a shorter period of time compared to women. On the contrary, women often shop their own needs including the needs of other loved ones so that they would need to go to the ladies’ department, children’s wears, men’s clothes as well as the groceries in just one shopping spree. This means that norms demanded women to shop more than men, buying almost everybody’s needs while men wou ld sometimes go shopping but not for everybody. Meanwhile, feminism and modernization brought changes not only in family arrangements but how men act as consumers as well. According to Todd Hale, senior vice president of the Nielsen Company, â€Å"men (are) facing higher unemployment than women (therefore) they are taking a more active role in household duties†. Nevertheless, statistics show that the spending of males in 2004 has not changed much in 2010 although there is a slight increase in the number of male consumers in dollar, supercenter, grocery and other products. This strengthens the point made earlier that the role of women as housekeepers makes shopping a part of their daily business and therefore they

Strategic management of Samsung Essay Example | Topics and Well Written Essays - 1250 words

Strategic management of Samsung - Essay Example While the company has diversified into several areas, it is still working hard to maintain market leadership in its core business. It was ranked first in the television industry according to its market share. Furthermore, the organisation enjoyed similar rankings in the mobile segment owing to its investment in smart phones. Despite all this, rivalry in the telecom business has put Samsung under intense financial stress. It may be leading in the industry but has lost some market share (Refer to appendix 2 on the situational analysis) when cable firms entered the touchtone phone, TV and PC market. Some of the new innovations from the company are more flexible than previous products. For instance, Samsung’s version of the Android device is more compatible with current software in the market. Market leaders like Apple are worried about this capability because their products lack the same features. Furthermore, the company now uses second mover advantage to address the flaws that were inherent in older products. It has worked on features such as security to make its devices stand out (Reed, 2013). The organisation has a reputation for innovation across new and existing product segments. In the year 2012, it recruited several researchers and innovators. This translated to the registration of over 5,000 patents in that year. For these reasons, the company got the first runner up position in the top US patented companies. Samsung has garnered a series of awards for its impressive performance. In Europe, it got four awards from EISA, which is an award program for audio and video industry players (Samsung, 2013). In theory, companies may also adopt a green strategy option that depends on technology, carbon use, and consumer recycling patterns among others (Kipley et. al., 2012). Samsung received recognition from the best Global Brands portfolio as it was ranked 9th in the industry. The latter achievement stemmed from its sponsorship of the London 2012 Olympics. O ther corporate sponsorship initiatives have also been on the organisation’s priority list. The firm’s commitment to corporate social responsibility is undisputed. It engages in a recycling program within its manufacturing sites. This move is in line with current environmental preferences for clean manufacture (Refer to appendix 5 on PESTLE analysis). Furthermore, it has committed to environmental protection by avoiding PVCs and other harmful materials (Guardian, 2012).These approaches may also give a company sustainable advantage according to green strategy theorists. Production within the company is also something worth noting. Samsung manages to keep its production costs down due to its choice of manufacturing centres. Since the firm is Asian-based, it is at a unique position to select cheap countries for manufacture. This has caused it to enjoy comfortable profit margins that emanate from controlled production costs. The global nature of the firm makes it poised to make such a choice. Operation costs have also been kept down by the organisation’s strong bargaining power. The company has considerable clout over its suppliers in the semiconductor, mobile phone and television set industries. This allows it to negotiate with such brands and thus establish lucrative ways of dealing with the differences. The latter move may be defined as cost leadership. Michael Porter identified certain generic strategies that companies may engage in, and cost leadership is one of them (Porter, 2008). Here, organisations reduce their

Childrens Day Essay Example for Free

Childrens Day Essay Children are adorable. They are like divine gifts that parents get from the almighty. Their eyes are full of innocence. They smile when they receive love and admiration, they cry when it is their first day at school away from their parents, they giggle when they mingle with their buddies, and they signify nothing but the pure and faithful love. They truly symbolise god. 14th November is celebrated as childrens day in all over India. 14th November is also the birthday of Pandit Jawaharlal Nehru, the first prime minister of independent India. Childhood memories are sweetest of all. They can be savored for a lifetime. Childrens day celebration is fun for the little ones but it is important for the parents too. Every parent must understand the importance of the childrens day. Parents should be well aware about the little desires of their angels. Chacha Nehrus love for children Do you know why Pandit Jawaharlal Nehrus birthday is celebrated as the childrens day? Pandit Nehru was a great leader. He worked passionately for the welfare of children and youngsters soon after independence. He was keen about welfare, education, and development of children in India. He was fond of children and thus became popular as Chacha Nehru (Uncle Nehru) among his little admirers. Nehru was very particular about the progress of the Indian youth. He wanted to create responsible citizens out of young boys and girls. Under his regime he established several educational institutions including All India Institute of Medical Sciences, Indian Institutes of Technology, and Indian Institutes of Management. He included and highlighted the point in his five years plan that every child in India would get free and compulsory primary education. Over thousands of schools were built through out the villages of India when Nehru was in power. He also brought the scheme to distribute free meals and milk to school children in India to prevent malnutrition. Pandit Jawaharlal Nehru himself was destinys child. He struggled a lot for the welfare of India. It is believed that he admired two things a lot, red roses and children. His love and passion towards children is the reason why we celebrate Childrens Day on his birthday. Why do we celebrate Childrens Day? Childrens Day celebration is the tribute to childhood. John Kennedy, 35th US president has quoted it rightly, Children are the worlds most valuable resource and its best hope for the future. We cannot hide the fact that many children in India are not getting basic privileges like education. Many children are earning money instead of playing with toys. The true essence of childrens day is to understand the significance of childhood in our lives. The values and disciplines learned as a child are responsible for the kind of adulthood one has. Thus childhood is special and should be celebrated. Childrens Day is to remind all young and adults about childrens right to enjoy their childhood without any boundaries and to be educated adult in the future. Childrens Day is to revise the right methods of raising children. Childrens Day Celebration 20th November is Universal Childrens Day. In India lots fun activities and programs are organized on the childrens day. Childrens Day is called as Bal Divas in Hindi. On this particular day government, NGOs (non government organisations), schools, and some private bodies conduct competitions and events for children. Various cultural programs are organized through out the schools. Special television programs for children are broadcasted on 14th November. Parents too are eager about childrens day. Some parents buy gifts for their sons and daughters. Some parents give greeting cards to their children to express their wishes on this special day. As parents we should not let this day pass as other ordinary day. It is our duty to make childrens day special for our child. You may take your child to visit some NGO or childrens home on this day. You can imbibe some precious values in him though generous acts. Your child can give away some of his belongings to other poor children. In such a way he will get to know the real significance of this day. Make every 14th November special for your child. After all, Children will not remember you for the material things you provide them but for the feeling that you cherished them.

My Favourite Holidays

My Favourite Holidays This is a pretty difficult topic to write on, since I tend to love all of the holidays! As soon as it hits October, I am floored for every holiday between Halloween and New Years. Growing up, it was all about what I would get as gifts on these holidays or the fantastic family dinners. I get excited for Fall, the local Algonquin Mill celebration, the beauty of all the leaves changing, the smell of them burning in the evening, the streets teaming with Trick-or-Treaters on Halloween. I remember how exciting it was to wake up early on Christmas morning and sneak around the brightly lit tree, hoping not to wake up Mom, trying to guess what was in each colorful package with my older sister. I also remember the frustration of not being able to fall asleep because I was so excited. With all of these holidays, I know that everyone has their favorites. There are many different traditions that people follow but are we really celebrating these holiday traditions in the right way or even for the right reasons? Just the entire season would be my favorite time of year, but I shall focus on Halloween, Thanksgiving, and Christmas. Halloween, though it is known for its fun colors and costumes and gorging yourself on candy, actually started out as a Celtic holiday. The Celtics began celebrating this holiday because it was the last day of their winter solstice and apparently they just wanted an excuse to party since this also meant that they were done with the yearly harvesting time. Also, this day was used as a day to honor loved ones who had passed on, since it was said to be the day that the veil was lifted and the dead were able to once again walk with the living. The day after became celebrated as All Hallows Eve which marked the end of the dead being able to walk among us, at last until the next year. Nowadays we parade around in skimpy outfits in cold weather, attending parties to drink and be judged in our costumes. Speaking of drinking, my favorite Halloween myth would be that of the origin of pumpkins, or rather, Jack-O-Lanterns. The legend actually involves a hollowed turnip, the Devil, and a man named Stingy Jack. Stingy Jack, the stereotypical Irish drunkard, was known as a manipulator and loved to trick people. This brought him into contact with the Devil who went to collect his soul after hearing of all of his bad deeds. But, Jack was sneaky. He managed to trick the devil up into a tree and trap him there by carving a holy symbol, a cross, into the trunk of that tree. The Devil, demanding his release, agreed to Jacks demand that his soul would never be taken into Hell for all of his past misdeeds. This comes back to haunt poor Stingy Jack as when he does eventually die, he is not allowed into Heaven because of those same deeds, and the Devil had promised not to take him! He did, though, give Jack an ember, which Jack then carried around in a hollowed out turnip, doomed to roam the earth forever. Now, though, the turnip is a pumpkin and this year, my sister carved hers to make it look like it ate a Trick-or-Treater. Not exactly following tradition, is it? I would say that this would be a nice moralist story to tell our young ones since it shows that there are often bad consequences to bad actions. My second favorite holiday would be Thanksgiving. My family has a three day tradition for this holiday, which I got to join when I turned 21. The night before Thanksgiving, we go to the local bar for the band that plays there every year. Then, we wake up the next morning, more than likely hung over, and cook our Thanksgiving dinners, attending the big family meal in our pajamas because we are so exhausted from the night before. Afterwards, we all lapse into a turkey-coma and wake up early the next morning for the biggest shopping day of the year! Now, Im sure that this is not the same as everyone elses traditions, and I know it is definitely not the same as the real reason for Thanksgiving. Thanksgiving, another harvest festival, like Halloween, is a holiday in which people are supposed to express how thankful they are for their family, friends, and everything else they have. Growing up, I remember coloring the Pilgrims and the turkeys made out of hands. This was also back when we we re still allowed to pray in school, so our class would have our lunch of turkey slices and mashed potatoes and gravy and say a prayer together. A lot of the religious value behind this holiday has been lost. Lately, it seems to be all about the football game, the big meal, and the shopping ads for the next day race to Christmas. I am sure that if the holiday were observed properly, if we were asked each Thanksgiving to give a list of things that we are thankful for, people might just focus on the more important things in life: family and friends and their own idea of religion. This brings me to Christmas which is another of my favorite holidays. I love the snow on the ground- as long as I dont have to be in it- the colors everywhere, the Christmas carols on the store radios as you try to figure out what to get for whom. I like walking past all the houses and seeing the trees all lit up in their windows Wait a minute, lit up trees? Why do we even have the trees? Christmas, in my family, is all about getting the whole family together for dinner. Everyone is so focused on paying their bills that there is no real gift giving except for that of our company. We like to laugh and have fun and its normally pretty loud at whichever house we congregate in. The real focus of Christmas, though, is actually on religion, which my family does not really follow. This is the day to celebrate the birth of Christ, our savior. The star at the top of the gaily decorated tree is to depict that of the star over Bethlehem that guided the shepherds to where Jesus was born. The tre e was established as part of our tradition by Martin Luther who used it as a symbol of the Tree of Life from the bible tale of the Garden of Eden. Another tradition that is attributed to Christmas is that of Santa Clause, or Father Christmas, or Saint Nick, my all-time favorite man. How could you not love a man that runs around in red pajamas and gives out candy and gifts? Even though he is so loveable, he is not the real reason behind Christmas and it would be nice to see that people, especially children, realize this. Instead, they spend the last ten or so days before Christmas hoping you and jolly old Santa forgot all their past transgressions so that they dont get a lump of coal in their stockings. This does tend to make Christmas more fun, but I only hope that other people get that kind and warm-hearted feeling that I always get around Christmas. It is a time when people are nicer to everyone else and I think that it is the greatest time of year because of this. Of all these holidays, I have my favorites and you have yours, all for different reasons. But in todays society, are we really celebrating them in the right way? In watching the news it is plain to see that America is facing a problem with youth and their values, or lack thereof. Maybe if we tried to spread the old traditions of some of these holidays and to celebrate them right instead of letting them become so commercialized, todays society would remember that there are actual reasons that we partake in these holidays, not just to be able to ask So, what do you want for Christmas this year?

Louisa May Alcott Bio :: essays research papers

Louisa May Alcott Biography Best remembered for her books about the March family, especially her children’s masterpiece, Little Women, Alcott also wrote sensational novels and thrillers for adults. She was a very creative, difficult, and willful girl who was both moody and loyal.   Ã‚  Ã‚  Ã‚  Ã‚   Born in Germantown, Pennsylvania on November 29, 1832, Louisa was the second daughter of Abby May and Amos Bronson Alcott. Being one of four sisters, who were Anna Bronson, Elizabeth Sewall, and Abba May, the Alcott sisters had a very happy childhood. The Alcotts went through a series of moves, weither they were from one house to another in the same town, while others were from town to town, this was only a beginning of what was to continue throughout Louisa’s life. Her father, Bronson, was a transcendentalist thinker and writer who refused to take work that was not related to education or philosophy, which had the family commuting due to where he would be employed, which he rarely had been. Rather than being a step up for the family, these changes were just a step down, for the family had to depend on the generosity of others. Living in Concord, Massachusetts with friends and neighbors, Louisa’s father committed his time to educating his four daughters being that he wa s unemployed. Bronson could not be relied upon to support the family, which led her to live a pretty fugal life for his inability to keep a steady job. The plainness of their clothes, food, and home never seemed to bother them, but the issue of money was a constant source of worry for Louisa. She saw it as her mission in life to support her family. In her early teens she began to work with her sister Anna as governesses to increase the small earnings of their father. Then by her early twenties, she was writing and getting paid for it. The death of her younger sister and marriage of her older were very traumatic experiences, and to fill the void left by their absence, and to seek some purpose in life and participate in the Civil War, Alcott became an army nurse in Washington, D.C. After six weeks she got typhoid fever, from which she never fully recovered and left her permanently weakened, a condition that got worse with age. After the war Alcott began Little Women in 1868, along wit h all the gothic thrillers, which brought in money for the family.

Human Genome Project :: essays research papers

It all started back in 1953 with two men by the names of James D. Watson and Francis Crick when they discovered the double-helical structure of DNA. Little did they know they were opening the door to the creation of a perfect world. In 1986, the Human Genome Project, led up by the National Institution of Health(NIH), took a giant leap through this door. They began the long process of mapping out the entire genetic makeup of the human body. The main purpose of the HGP was originally for the use of preventing inherent diseases. However, as studies continue to progress, increased opportunities arise for genetically altering the unborn. You are now able to choose the sex of you child before they are born with great accuracy. What is on the horizon now, is the possibility of designing your child to be “perfect';. Over the years, there has been heated, ethical controversy on each of these issues, especially designer babies. How far will we let biotechnological discovery take us? What will come of the world if designer babies become standard procedure?   Ã‚  Ã‚  Ã‚  Ã‚  The earliest and maybe simplest use of genetic manipulation was in the selection of the sex of an unborn child. In Vitro Fertilization(IVF - A procedure in which a woman’s eggs are removed from her body, fertilized outside using sperm from her husband or another donor, and then transferred back to her body.) was originally limited to couples that were infertile. Even the use of IVF for the infertile was unheard of at one point. “But growing demand makes it socially acceptable, and now anybody who’s infertile demands IVF,'; says Lee Silver, a Princeton University biologist. Several years ago, fertility clinics announced the new possibility of sex selection. It was obviously an exciting breakthrough, but when these clinics were inquired about their results, they only had about a 50 percent success rate. “Its affluent clients could have achieved exactly the same outcome by leaving a note for the tooth fairy, requesting a girl or a boy';(Riddell). In the same way, there were many who were opposed to the idea at first especially with the results they were getting, but over time the procedures have been almost perfected and it has become socially acceptable.(Lemonick)   Ã‚  Ã‚  Ã‚  Ã‚  Many issues have arisen from the possibilities sex selection will provide. In cultures where males are valued more than girls, such as China and India, assured sex selection could really throw off an already out of balance society. In the United States it may not be as likely for there to be a favored sex, generally speaking. In our case, it is more of a weighted

Operation Market Garden: Battle of Arnhem

With German forces on the run following the Allied success at Normandy and the breakout and pursuit across France, Allied forces were staged to enter Germany in late summer 1944. Both Field Marshal Montgomery and General Bradley clamored to be given the priority of effort. General Eisenhower chose Montgomery’s Operation MARKET GARDEN as the plan for action. It called for airborne forces to open the route for a ground force to move more than sixty miles up a single road, ending up north of the Rhine River near Arnhem, Netherlands. By accomplishing this task, the German Ruhr industrial heartland would be within easy grasp. But the operation failed. The ground force did not make it to the last bridge; it was six more months before Allied forces crossed the Lower Rhine River near Arnhem. Between 17 and 26 September 1944, there were 17,000 Allied casualties including eighty percent of the 1st Airborne Division (UK). The historical evidence overwhelmingly shows that the British 1st Airborne Division lost the Battle of Arnhem because of poor planning. This paper will prove the failure of The Battle of Arnhem was not solely the fault of MG Roy Urquhart. Although this was his first command of such a division (being an â€Å"outsider†) could he have not completed his wartime mission any better despite having inexperienced leaders planning airborne operations, bad intelligence, allowing the Air Force to plan the DZs based off what was best for the air movement plan and poor execution. This paper examines MG Urquhart, the commander of 1st Airborne Division (UK). The 1st Airborne Division (UK) was made up of three brigades of infantry (two parachute, one glider borne), supporting artillery and anti-tank batteries and substantial Royal Engineer units, as well as supporting elements such as Royal Army Service Corps, Royal Army Medical Corps units and 1st Independent Polish Brigade. The task of securing the Rhine Bridgehead fell to the 1st Airborne Division under the command of Major General Roy Urquhart. The Division was required to secure the road, rail and pontoon bridges over the Lower Rhine at Arnhem and hold them for two to three days until relieved by XXX Corps. Understand Despite the fact that the individual soldiers involved in Operation Market were, on the whole, well trained and disciplined, there were some limitations in the leadership that hurt the operation’s chances of succeeding. Major General Roy Urquhart was new to the airborne corps and Operation Market would be his first airborne operation. Montgomery and Brereton, who was the overall commander of the First Allied Airborne Army, both had little experience in airborne operations. LTG Browning, Brereton’s deputy, had experience in airborne operations, but it was limited to the staff level. Although the individual soldiers that would plan and carry out the Battle of Arnhem were well-trained, some of the key leaders had weaknesses that limited the ability of the operation to succeed. During the planning for Market Garden, Urquhart regarded it as the job of an airborne commander to get hold of as many transport aircraft as possible without sparring a thought for the other Divisions involved, and so he made a habit of lodging frequent requests with Corps HQ. One time he asked for a further 40 aircraft from Browning, who was doubtful that even a small number of these would materialize. Urquhart's account of the operation, he was told that â€Å"because of the limited number of aircraft available, he would have to go in three lifts† and that â€Å"his† plan had to be tailored to fit three lifts. Visualize From the beginning, however, Urquhart was severely restricted in how he could prepare and deploy his troops for the upcoming battle. The U. S. IX Troop Carrier Command were limited in their availability; with two more major drops taking place at the same time, there were insufficient carrier aircraft available to fly the entire division to the Netherlands in one lift. British commanders knew they were badly short of transport aircraft and the area near Arnhem was ill-suited for a landing. They decided they'll have to land in an open area eight miles (13 km) from the bridge. With more of his officers disagreeing with distance, Urquhart told his officers they will use the gliders to transport jeeps to make the travel to Arnhem. However, due to the ambush, most jeeps didn't arrive or was shot up and damaged beyond use. It has been opined that if he had been an experienced airborne commander, Urquhart may have been more determined to oppose the decision to land the whole Division 8 miles from the bridge, rather than drop the parachutists much closer to it. It is a point that those who knew the General would refute without difficulty. However it is true that his objection to the poor air plan could have been stronger than it was, but it must be remembered that Urquhart had to plan an entire operation in only seven days, and so when faced with stubborn opposition from fellow commanders he had little option but to accept the situation and move on. Nevertheless, these failings in the plan sealed the fate of Market Garden before it had begun. The initial airborne drops caught the Germans totally by surprise, and there was little resistance. MG Urquhart, later wrote that â€Å"ever since the first landing, General Bittrich commander of the II SS Panzer Corps and his staff had expected the British second lift. † He also wrote that the Germans had provided early warning measures for follow-on lifts and knew about the second lift 45 minutes before it reached the drop zone, which allowed them to divert anti-aircraft guns that were being used in the ground battle to the drop zone in order to oppose the landings. Lead One of the major problems encountered at Arnhem was the failure of the radio sets used; they either did not work, or ground conditions and the existence of so many areas full of trees often made radio links unworkable. Urquhart could visibly see that the 1st Para Brigade and the Divisional Units were going about their business without problems, but the 1st Airlanding Brigade were out of sight on LZ-S, and so he set out in his Jeep to verify that they were alright. It was at the HQ of Brigadier Hicks that Urquhart had heard that the Reconnaissance Squadron was forced to abandon its swift attack attempt on the Bridge after running into Battalion's Krafft's blocking line. The 1st Para Brigade could not be contacted by radio, and so Urquhart, growing increasingly anxious and impatient, made the fateful and very dangerous decision to set out in his Jeep to find the commander of the 1st Para Brigade, Brigadier Lathbury and warn him that no British forces would be at the bridge when his men arrived. Lathbury was paying a call on the 3rd Battalion when Urquhart caught up with him, but a hort time later the forward elements of the Battalion encountered the German blocking line. After the skirmish had ended, Urquhart returned to his Jeep to find that it had been hit by a mortar and his signals operator had been seriously wounded. Lathbury was unhappy with how his Brigade plan was progressing, while Urquhart realized that he was losing control of events and knew that he must get back to his HQ as soon as possible; unfortunately the area was now decidedly unsafe for either man to leave the protection of the 3rd Battalion. BG Lathbury was wounded and had to left behind with a Dutch family to get him to the hospital. Meanwhile, Urquhart and company pressed on until they could go no further. Anton Derksen and his family offered them shelter in their attic, which Urquhart reluctantly accepted. Almost immediately after the street was filled with soldiers of the Wehrmacht and several surrounded the house in which Urquhart was hiding, and they were followed by a self-propelled gun which came to a halt directly outside, though all were blissfully unaware of the General's presence. All Urquhart could think about was that he had to return to HQ as soon as possible, and he was quite prepared to destroy the SP gun using the few grenades they had at their disposal and then make a dash for it. He was dissuaded from doing so by his companions because they would certainly be killed or captured within moments. Urquhart could do nothing but wait in frustration until British troops caught up with him. It wasn't until morning on Tuesday 19th that the group were able to leave the house. On Monday 25th, Urquhart was told to withdraw his men from Oosterbeek at a time of his choosing. At 8am he radioed Major-General Thomas and said â€Å"Operation Berlin†, the codename for the withdrawal. It was not an easy thing to do as his Division was extremely weak at this time, and if the Germans sensed that a withdraw was in progress then they would rush in to cut them off from the River bank. Urquhart assessing his division and its capabilities, he developed a plan. His plan was excellent under the circumstances. Calling LTC Charles Mackenzie, his Chief of Staff, to work out the finer details, he said: â€Å"You know how they did it at Gallipoli, Charles? Well, we've got to do something like that†. Many years ago, Urquhart had studied the classic withdrawal from this First World War conflict. He remembered how great care was taken to maintain the illusion of defiance until the last moment, meanwhile the forward positions were thinned out and the force was evacuated from the beaches in good order, while the enemy were completely oblivious to it. The Division would withdraw from top to bottom, with those in the north leaving their positions first, and so on until everyone was out. There were so many wounded by this time that it was agreed that they could not be evacuated and so would stay behind, together with all medical staff, and take over the vacated positions, meanwhile the Light Regiment and XXX Corps would continue to fire their guns until the last moment. This way it appeared as if nothing had changed. When the senior officers assembled at Divisional HQ to hear the plan, Urquhart gave specific instructions that word of the withdrawal should not be given until it was almost time to depart, as with a day's fighting to still to endure the capture and subsequent interrogation of anyone who knew would place the entire operation in jeopardy. This plan was successful in allowing 2,000 men of the 1st Airborne Division to withdrawal and join Second Army southern bank of the Neder Rijn. In conclusion, despite having inexperienced leaders planning airborne operations, bad intelligence, allowing the Air Force to plan the DZs based off what was best for the air movement plan and poor execution, MG Urquhart displayed outstanding qualities of leadership and courage. Although, the initial planning and beginning phases of this is operation was full with flaws, MG Urquhart's leadership and planning after things went awry was without question. During the phase of the battle when 1st Parachute Brigade became separated from the rest of the Division he personally organized an operation for the relief of 1st Parachute Brigade and himself became involved in street fighting during this period. Later, when the remnants of the Division were withdrawn into a close perimeter, his defensive planning, and his determination were largely instrumental in ensuring the defense put up by the troops of his Division. During the withdrawal, his cool planning, foresight and initiative were responsible for 2,000 men of the Division rejoining their comrades of the Second Army on the southern bank of the Neder Rijn. The conduct of MG Urquhart throughout this operation was beyond praise.